Case Study: Shoprite improves customer insight and market benchmarking with DataEQ

Shoprite place the customer first using social media data

Shoprite, a major retail group in South Africa, sought to maintain its competitive edge and better understand customer feedback in a dynamic market. To achieve this, they partnered with the vendor DataEQ and utilized their Analyse platform to gain real-time insights from social media data.

DataEQ provided Shoprite with human-verified data and analytical reports, enabling the company to quickly identify customer pain points and benchmark its performance. This solution was used to shape strategy across multiple business units, including marketing and customer experience, and was deemed critical for the successful rollout of their new rewards program. DataEQ's service provided an up-to-date read of consumer sentiment that traditional metrics could not.

Shoprite

Natalie Denovan

Digital Brand Manager