Case Study: Liberty improves customer-centric decisions with DataEQ

Liberty makes better decisions by listening to customers online

Liberty, a leading South African insurance and asset management firm, sought to improve customer-centricity by incorporating volunteered feedback from social media into its decision-making. To address this challenge, the company partnered with vendor DataEQ and began using its Net Sentiment metric.

DataEQ provided Liberty with monthly social insights reports and access to its Analyse platform for real-time monitoring. This solution delivered a rich source of verified consumer feedback, enabling Liberty to make continuous improvements across customer journeys and marketing campaigns. The Net Sentiment metric allowed the company to consistently and easily measure the impact of its business decisions and interventions.

Liberty

Karen Denny

Divisional Executive