Case Study: rain becomes South Africa’s most loved telecoms provider with DataEQ

How rain became SA's most loved telecoms provider

The South African telecommunications company rain faced the challenge of negative public perception in 2020, despite significant network expansion. To address this, the company partnered with data-as-a-service provider DataEQ to gain real-time insights for improving customer sentiment.

Using DataEQ’s Analyse and Engage tools, rain transformed customer feedback into strategic action. This included launching new products, building a custom service platform, and empowering their support team. As a result, DataEQ helped rain achieve a Net Sentiment score 24 percentage points higher than the industry average by 2024, making it the top-performing provider with significantly improved customer service sentiment.

rain

Shaylen Subramony

Customer Success Lead