Case Study: Expo2020 uncovers key visitor insights with DataEQ

DataEQ supports Expo2020 to uncover key visitor insights

Expo2020 engaged DataEQ to analyze public sentiment and understand visitor experience for their event. A key challenge was accurately tracking online conversations across multiple global markets and languages, especially as the event shifted to a more digital focus during the pandemic.

DataEQ analyzed nearly four million social posts, utilizing a vetted global Crowd for accurate language processing. Their solution provided a real-time Net Sentiment score of 16.8% and delivered granular insights into pavilion performance and visitor journey stages. This allowed Expo2020 to identify key engagement drivers and address service issues, with DataEQ’s reporting providing unique, actionable visitor experience insights.

Expo2020

Shobha Srinath

Head of Media Planning and Buying - Marketing