Case Study: City of Cape Town reduces water use with DataEQ

Data-led communication helps solve Cape Town’s water crisis

The City of Cape Town faced its worst drought in over 300 years and needed to drastically reduce public water consumption. Misinformation on social media threatened to derail their efforts, requiring a strategy to correct false narratives. They partnered with DataEQ to develop a data-led communication strategy.

DataEQ provided ongoing analysis of public sentiment to identify and rectify key misperceptions. By supplying the City with accurate, timely data, DataEQ enabled targeted communication campaigns that shifted public conversation and encouraged water-saving behavior. This data-informed approach helped the City of Cape Town reduce water consumption by more than 50% in just three years.

City of Cape Town

Priya Reddy

Director of Communication