Case Study: Wendy’s franchisee Primary Aim boosts hiring and employee satisfaction with DailyPay

Primary Aim Serves Up a Fresh, New DailyPay Benefit for Their Employees

Wendy’s franchisee Primary Aim, supporting 2,400+ employees across 76 Wendy’s restaurants, needed a way to retain and attract staff and simplify payroll workflows. Their previous on‑demand pay provider required pre‑funding, manual reconciliation and capped transfers, which proved time‑consuming and unscalable—so they turned to DailyPay for an improved on‑demand pay solution.

DailyPay delivered an on‑demand pay benefit with no pre‑fund requirement, no reconciliation and no limits on transfer amounts, and even waived next‑day fees during COVID. The result: about 30% of employees use DailyPay responsibly, there’s been no increase in absenteeism or call‑offs, employee pay experience and satisfaction improved, and job applications rose when the benefit was promoted—while requiring minimal implementation and ongoing administration.

Wendy’s

Jasna Keller

Human Resources Director