Case Study: MAS Restaurant Group achieves stronger recruitment and retention with DailyPay (on-demand pay)

MAS Restaurant Group Partners With DailyPay and Delaget to Improve Retention in the QSR Industry

MAS Restaurant Group, a Taco Bell franchise operating 111 locations with more than 2,200 employees, faced the industry challenge of high turnover and the need for better recruitment and retention tools. To address this, MAS partnered with DailyPay (on-demand pay) alongside Delaget to offer benefits that appeal to Gen Z and provide more sophisticated HR and operational technology.

DailyPay’s on-demand pay was rolled out quickly and seamlessly, achieving more than 45% employee enrollment within the first six months and contributing to users staying about 21 days longer than non-users, while requiring minimal management from the corporate payroll team. Combined with Delaget’s reporting and Coach tools to unify data across systems, DailyPay helped MAS Restaurant Group improve employee satisfaction, simplify payroll administration, and focus managers on operational priorities.

MAS Restaurant Group

Manny Chavez

Director of Information Technology