Case Study: Genesys achieves 400% pipeline growth with Cyance's Behaviour Based Marketing

Genesys - Customer Case Study

Genesys, a global customer experience software provider, wanted a more effective way to target high-value accounts and decision-makers as traditional marketing methods became less effective. Working with Cyance, the team needed a smarter, more efficient approach to raise awareness, increase pipeline, and make better use of marketing budget and resources.

Cyance supported an account-based marketing programme powered by its Nexus behaviour-based marketing technology, using real-time digital signal analysis, segmentation, and automated nurture journeys to deliver the right content at the right moment. The campaign drove pipeline in the tens of millions of dollars, 400% above target, delivered 66% of article views to influencers and decision-makers, achieved 74% engagement with priority contacts, and increased ABM’s share of UKI marketing spend from 0% to 30%.

Genesys

Jennifer Campbell

UKI Marketing