CX Social
9 Case Studies
A CX Social Case Study
Eastpak, a global consumer packaged goods brand based in Belgium, needed a better way to manage its worldwide social media presence. Before working with CX Social, the company relied on manual publishing and separate channel tools, making it difficult to centralize monitoring, analytics, and customer engagement while also reducing social media noise and tracking relevant conversations across regions and languages.
CX Social implemented a single platform for monitoring, analytics, and engagement, helping Eastpak listen to customers, measure campaign performance, and respond in real time from one place. As a result, Eastpak gained a more efficient workflow, better insight into brand performance and online reputation, improved customer support workflows, and stronger brand awareness through more targeted and timely social media activity.