Case Study: Samsonite centralizes social media management with CX Social

CREATING AN ENGAGING BRAND WITH IN-DEPTH ANALYTICS & A UNIFIED SOCIAL INBOX

Samsonite, the Belgium-based luggage and travel accessories company, wanted to build a more engaging social media presence while keeping its brand conversations organized. It needed a way to track what was being said across channels, centralize incoming messages, and improve reporting and social customer service. Samsonite used CX Social’s Engagor for monitoring, analytics, and engagement.

With CX Social’s unified social inbox and in-depth analytics, Samsonite centralized its social activity in one place, tagged and routed customer questions, and benchmarked content performance against competitors. The company also used monthly reports and campaign tracking to adjust its social strategy, and it merged national European Facebook pages to support a unified brand story.

Samsonite