Case Study: a pet insurer increases online conversion by 35% with CX Company chatbot

How a pet insurer increases its online conversion rate by 35%

The pet insurer, a digital company aiming to make customer processes easier, sought to increase its online conversion rate and offload strain from its customer service team. To address this challenge, they partnered with CX Company to implement a proactive, automated sales chatbot on their e-commerce platform.

CX Company developed a web-based chatbot that engages users with a conversational and personalized style, capturing details like a pet's name to improve the interaction. The solution automatically pre-filled data into forms and successfully handled most queries without needing human escalation. This implementation by CX Company led to a 35% increase in the online conversion rate, an 85% resolution rate by the bot, and a 40-point increase in their Net Promoter Score.