Case Study: Forbes achieves time savings and reliable venue verification with Cvent Event Diagramming

Why Forbes produces events at venues verified by Cvent Event Diagramming

Forbes, led by Cathi Culbertson, Vice President of Event Marketing & Conferences, produces over 200 unique programs a year and was hampered by manual diagramming—“Before Event Diagramming, I did everything in an Excel sheet,” resulting in wasted hours and risk (including a near-disaster in San Francisco when a venue’s layout claims didn’t add up). The team needed a faster, more accurate way to plan diverse event spaces across multiple cities.

Adopting Cvent Event Diagramming (formerly Social Tables) allowed Forbes to diagram each floor and individual space in detail—from table styles to charging stations and mic runner positions—catching the San Francisco issue and enabling a timely move to an alternate room. The solution saved time, improved accuracy and year-over-year efficiencies, and Cvent’s responsive product team even added a requested crescent round table option to meet Forbes’ needs.

Forbes

Cathi Culbertson

Vice President of Event Marketing & Conferences