Case Study: White Lodging Services achieves 10%+ incremental event revenue and 50%+ increase in online bookings with Cvent Passkey

White Lodging Services - Customer Case Study

White Lodging Services, which owns or operates more than 160 hotels across national brands and price points, needed to win more business from corporate meeting and event planners—a segment that drives roughly 35% of room revenue. The company’s goals were to simplify group bookings, reduce FTE time spent managing reservations, and increase upgrade and upsell opportunities while making it easier for planners to do business with their properties.

White Lodging implemented Passkey to move group reservations online and give planners real-time visibility into pickup and cutoff dates, direct marketing access to attendees, and easy room-upgrade options. The platform drove a 50%+ increase in online bookings, more than a 10% boost in incremental event revenue, $5–$10 saved per reservation by cutting call-center reliance, and has been rolled out to additional hotels across the portfolio.

White Lodging Services

Janice Zoeller

Senior Corporate Director of Revenue Generation