Case Study: Warwick Hotels and Resorts achieves 100+ RFPs and $15M in group leads with Cvent Diamond Plus

Warwick Hotels and Resorts - Customer Case Study

The Westin Copley Place in Boston — an 803-room, newly renovated hotel with about 54,000 sq. ft. of meeting space and a skybridge to the Hynes Convention Center — faced a sudden marketing challenge after Marriott’s acquisition of Starwood removed corporate support for its 3‑Diamond Cvent placement. Dropping to a 2‑Diamond ad coincided with a noticeable decline in RFP volume while the Boston market grew, so the property needed a targeted, cost-effective way to regain visibility and group business.

Working with Cvent, the hotel ran a Diamond Plus campaign to spotlight its renovated spaces and target specific need periods. In six months the ad generated more than 100 RFPs worth over $15 million, delivered five awarded events totaling $866,000, and narrowed the hotel’s market gap by 2%; the team also gained clear ROI tracking and now considers Diamond Plus a “need‑to‑have” marketing tool.

Warwick Hotels and Resorts

Samantha Mahoney

Warwick Hotels and Resorts