Case Study: Dimension Hospitality achieves increased planner satisfaction and improved team efficiency with Cvent

Using Cvent technology to increase planner satisfaction and improve team efficiency

Dimension Hospitality, a hotel management company operating 80 properties across 16 states, faced a post-pandemic surge in meetings demand—receiving 8,966 RFPs in 2022—while guest expectations shifted toward leisure and shoulder nights. With staffing shortages and a need for faster, more consistent responses, the company needed technology to showcase meeting space, room blocks and local amenities and to support planners efficiently.

By deploying Cvent Productivity Tools, Passkey, Event Diagramming and the Cvent Supplier Network, Dimension centralized proposals, enabled self-service guest options and sped up RFP responses. The rollout boosted productivity with fewer staff, drove planner satisfaction and measurable results: 75% of properties achieved a 90%+ response rate in 2022, over 1,100 diagrams were created, and Passkey generated roughly $150K in incremental revenue at the Boca Raton Marriott in H1 2022.