Case Study: University of Southern California achieves 19% increase in registrations and 29% increase in attendance with Cvent

University of Southern California - Customer Case Study

The University of Southern California’s two-person Office of Cultural Relations & University Events produces Trojan Family Weekend, a four-day program of 200 events that draws about 4,000 attendees. Facing manual workflows in Excel, siloed registration data, poor mobile integration, time-consuming check-in and badge printing, and weak sponsorship and reporting capabilities, the team needed a seamless technology solution to drive double-digit growth in registrations and attendance.

They adopted Cvent’s Abstract Management, Event Management, CrowdCompass mobile app, OnArrival check‑in, and survey/reporting tools to streamline submissions, create an on‑brand website with targeted automated emails, boost mobile engagement, and improve onsite operations and analytics. The results: 19% more registrations, 29% higher attendance, a 60% increase in app adoption, 50% more sessions offered, faster check‑in and badge printing, stronger sponsorship opportunities, and much better ROI reporting.

University of Southern California

Emma Suffridge

Programming Coordinator