Case Study: University of Missouri Extension achieves centralized, scalable event management and revenue growth with Cvent

University of Missouri Extension - Customer Case Study

The University of Missouri Extension and the MU Conference Office (MUCO), which deliver continuing education and outreach across the state, faced a patchwork of ad hoc event systems—homegrown tools and siloed purchases that produced inconsistent participant experiences, duplicated work, poor data visibility and limited capacity to scale.

They rebuilt their event-technology infrastructure into a single, centralized platform that integrates face-to-face, online and hybrid programming, mobile event apps, a unified database and smarter data tools. The result: standardized processes and reporting, major cost savings (including tens of thousands saved on printing), increased revenue and better marketing and outreach, and the ability to scale operations statewide—supporting 250,000 registrations and programming across Missouri’s 114 counties.

University of Missouri Extension

Kyle Flinn

Director of Enterprise Program Management