Case Study: Trimble achieves industry-leading event growth, 89% mobile app adoption and $30K in savings with Cvent

Trimble - Customer Case Study

Trimble, a provider of integrated supply chain solutions, consolidated three businesses and launched the in.sight User Conference and Expo to unite customers and showcase its offerings. As the event grew to thousands of attendees and hundreds of sessions, the team struggled with manual attendee management, room-block coordination, communications, and demonstrating event ROI.

Trimble implemented the full Cvent platform—including Passkey, Event Management, CrowdCompass, OnArrival, and LeadCapture—plus Salesforce and Marketo integrations to automate workflows and boost engagement. The changes delivered measurable results: about 2,000 registrations processed in 2018, an 89% app adoption rate, $30K in first-year printing savings, an 85% reduction in check-in time, 1,672 survey responses (up 45% YoY), stronger exhibitor lead capture and demonstrable ROI, and growth of in.sight into the industry’s largest user conference.

Trimble

Emma Bica

Event Marketing Manager