Case Study: Triangle AMA achieves 16% membership growth and consistent, scalable event management with Cvent

Triangle AMA - Customer Case Study

Triangle AMA, a large American Marketing Association chapter in Raleigh, NC, connects local marketers through luncheons, workshops and an annual conference. Because events drive their revenue, the chapter struggled with inconsistent execution and member retention as volunteer planners rotated in and out, so leadership sought a platform to standardize processes and automate event management.

They selected Cvent to centralize registration, templates, RFPs, and mobile event tools (CrowdCompass and SocialWall), enabling quick event duplication, personalized communications, live schedule updates and stronger sponsor visibility. The result: smoother, more consistent events, average membership growth of 16% year-over-year and a new record of over 600 active members—positioning Triangle AMA for continued growth.

Triangle AMA

Evan Carroll

Past President