Case Study: Travel Oregon achieves 200% increase in event attendance with Cvent

Travel Oregon - Customer Case Study

Travel Oregon, a semi-independent state agency led by Industry Services Coordinator Kendra Perry, faced slow, paper-driven event processes that created long badging times, fragmented payments, poor speaker collaboration and no clear ROI—problems that became urgent when the team was asked to run the Governor’s Conference. These manual roadblocks limited networking, frustrated attendees and sponsors, and highlighted the need for a unified event technology solution.

Over the last decade the agency adopted a full Cvent stack—starting with Event Management and later adding OnArrival, Abstract Management, Appointments, CrowdCompass, Social Wall and Salesforce integration—creating one connected platform for registration, check-in, mobile engagement and sponsorship. The result: registration and attendance rose 200%, manual labor hours fell by about 50%, mobile app adoption increased over 50%, check-in and badging sped up dramatically, and the team’s event expertise and sponsorship revenue opportunities expanded across the agency.

Travel Oregon

Kendra Perry

Industry Services Coordinator