Case Study: Wyndham Orlando Resort achieves 30% YoY improvement in RFP response with Cvent Event Diagramming & Business Intelligence

The Wyndham Orlando Resort relies on Cvent Event Diagramming and Business Intelligence tools to gain a competitive edge

Wyndham Orlando Resort on International Drive faced an abrupt halt in business when the property closed during the pandemic and then reopened with a major challenge: fill 613 guest rooms and 60,000 sq. ft. of meeting space after large group cancellations and planner safety concerns. A high-profile city-wide cancellation and a planner’s safety-driven pullback made it clear the hotel needed a way to demonstrate safe, viable event setups and regain planners’ confidence.

The resort implemented Cvent Event Diagramming and Cvent Business Intelligence—along with Lead Scoring and the Cvent Supplier Network—to create realistic safety diagrams, target the right leads, and streamline RFP responses. The approach saved events (including a December 2020 conference), drove a 100% RFP response rate in 2021 and a 30% year‑over‑year improvement in response metrics, produced 554 RFPs and a 22% increase in bid rate, and contributed to strong market performance and long‑term RFP value.