Case Study: The Wink achieves a 99% response rate and $1.6M in awarded business with Cvent Competitive Set Dashboard

The Wink - Customer Case Study

The Wink DC, formerly the Renaissance Dupont Circle, reinvented itself as an independent boutique hotel in Dupont Circle after leaving the Marriott brand and faced a sudden 40% drop in leads. With 12,250 sq ft of event space, 16 meeting rooms and a focus on groups of up to 300 guests, the team needed to rebuild a distinct brand and restore group business volume quickly.

Using Cvent’s Competitive Set Dashboard, director of sales Julia Quinn tracked KPIs like response rate, bid rate and response time, motivated her team with weekly reporting, and aligned ownership around data-driven goals. That focus translated into measurable recovery and growth: a 99% response rate, 77% bid rate, 39 awarded RFPs and $1.6M in awarded value.

The Wink

Julia Quinn

Director of Sales and Marketing