Case Study: The Ritz-Carlton San Francisco achieves 35% lead-to-booking conversion for group business with Cvent

The Ritz-Carlton San Francisco - Customer Case Study

The Ritz-Carlton San Francisco, a luxury Nob Hill hotel of just over 300 rooms, faced the challenge of maximizing profitability by booking the right mix of group customers—those seeking elevated, non‑typical meeting experiences—while staying ahead of demand shifts from a major city expansion and ongoing property renovations.

By partnering with Cvent and using its Group Marketing Solutions, the hotel centralized planner and supplier leads, gained holistic buyer insights, and refined how it positions the property. As a result, the team now closes about 35% of Cvent-sourced business—well above the city average of under 20%—increasing planner engagement and strengthening group revenue as they continue to invest in digital outreach and property enhancements.

The Ritz Carlton San Francisco

Mgeni Mpolo

Director of Sales