Case Study: Suwannee River Area Health Education Center achieves 40% YoY business growth and scalable hybrid events with Cvent

Suwannee River Area Health Education Center - Customer Case Study

Suwannee River AHEC is a public‑health nonprofit whose Meeting & Association Services team plans in‑person, virtual and hybrid events for clients nationwide. Facing highly manual processes—slow registration and invoicing, error-prone data entry, limited virtual tools and scalability during the pandemic—the five‑person team needed an integrated, user‑friendly platform to automate workflows and reliably support more complex virtual and hybrid programs.

By adopting Cvent’s Event Marketing & Management suite (including Attendee Hub, Onsite Solutions and LeadCapture), the team automated registration, invoicing and attendee data flows, enabled richer virtual engagement and streamlined exhibitor lead capture and onsite check‑in. The changes saved substantial staff time, sped payments and CE issuance, increased client satisfaction and referrals, and drove measurable growth: the business grew 40% year‑over‑year, the team doubled, and one hybrid conference generated 700+ leads.