Case Study: W.L. Gore & Associates achieves streamlined global event management, 98% mobile app adoption and 100% self-registration with Cvent

Supporting a powerful brand experience with industry-leading digital technology.

W.L. Gore & Associates’ Medical Products Division—a global organization that runs more than 500 annual events—faced growing pressure to scale a unified, branded event program and improve onsite experiences for 1,200 global leaders across the US, Austria, and Shanghai. The events team was hampered by manual processes that limited email communication, budget tracking, registration efficiency and digital engagement during a major brand rollout.

The team implemented Cvent’s Event Management, OnArrival check-in and CrowdCompass mobile app, plus integrations with Salesforce and Concur, to create a single data-driven platform. The result: nearly 100% self-registration, 98% app adoption, elimination of pre-printed badges, faster lead transfer to sales, reduced paper for sustainability, and enterprise-wide visibility that scaled the program and established the team as subject-matter experts.

W.L. Gore & Associates

Nicole Lopeman

Event Manager