Case Study: Lincoln International achieves 400% increase in appointments and scalable, high-quality virtual events with Cvent

Strengthening business relationships through engaging event experiences

Lincoln International, a global middle‑market investment bank with 800+ professionals, relied on a busy events program to connect CEOs and investors. When the pandemic threatened their signature “Shark Tank”‑style conference and exposed time‑consuming, error‑prone scheduling processes, the team needed a way to preserve high‑quality connections at scale while reducing manual work and printed materials.

Partnering with Cvent, Lincoln moved to the Attendee Hub with Cvent professional services and Appointments to pre‑record 60 polished sessions (75 CEOs) and automate scheduling. The virtual format drove record engagement—attendance rose from ~400 to over 1,000 (150% increase), appointments grew from ~200 to 1,000+ (400% increase), production quality and sustainability improved, and the program delivered significant ROI and easier paths to hybrid future events.