Case Study: Sofitel Bali Nusa Dua Beach Resort achieves 178% YOY growth in awarded RFP value and expands global MICE reach with Cvent

Sofitel Bali Nusa Dua Beach Resort - Customer Case Study

Sofitel Bali Nusa Dua Beach Resort is a five-star beachfront property in Bali with 415 rooms and extensive meeting facilities, where MICE drives 20–30% of revenue. Facing a rapidly growing Asia‑Pacific market, the resort needed a multi-channel online marketing strategy to boost brand awareness in new markets and capture more MICE business.

In 2013 Sofitel partnered with Cvent and deployed Group Marketing Solutions to manage eRFPs and run targeted multi-channel campaigns that connected the property with international meeting planners. The initiative produced a 178% year‑over‑year increase in awarded RFP value, 64% growth in unique planner organizations and 47% growth in new planner organizations, significantly expanding the resort’s global visibility and MICE market share.

Sofitel Bali Nusa Dua Beach Resort

Tommy Trisdiarto

Deputy Director of Sales and Marketing