Case Study: Siemens achieves 2x registrations and $400K cost savings with Cvent Virtual Attendee Hub

Siemens - Customer Case Study

Siemens faced the challenge of converting its annual Americas Solution Partner Conference to a fully virtual event in under seven weeks while preserving live interaction, multilingual needs, concurrent sessions, an awards ceremony, and centralized data for 800+ registrants and 120 presenters. They needed a seamless production flow to avoid duplicate registrations, manage complex session types (workshops, breakouts, live and pre-recorded keynotes), and keep partners engaged across the Americas during a time when health and safety precluded an in-person meeting.

Siemens partnered with Cvent, using the Virtual Attendee Hub®, Advanced Production services, Cvent Video Player with Brightcove, and Zoom integrations for collaborative workshops and translation. The solution enabled live and pre-recorded streaming, speaker training, automated recording and reporting, and targeted multilingual access. Results included a 2x increase in registrations, an 83% attendance rate, $400K in cost savings compared with prior in-person events, 88% overall satisfaction, and extended on-demand access to content for 90 days—delivering strong engagement metrics and consolidated ROI reporting.

Siemens

Brenda Ainsburg

Channel Program Manager