Case Study: Shangri-La Hotels and Resorts achieves 100–150% ROI uplift and major MICE growth with Cvent

Shangri-La Hotels and Resorts - Customer Case Study

Shangri‑La Hotel Dubai, a centrally located property with 302 rooms, two ballrooms and seven meeting rooms, sought to become a regional leader in the MICE market but faced stiff competition, limited international visibility and the need to boost productivity and forecasting. The hotel needed a marketing channel that would generate global leads and help it outpace rivals.

By adopting Cvent’s Group Marketing Solutions, Shangri‑La Dubai significantly increased international reach and lead quality, reducing prospecting time and improving forecasting. Results included ROI growth of roughly 100–150%, a 185% rise in unique room nights, an 89% increase in unique RFPs (175% growth in RFP value), and notable gains in average and peak room nights, enabling the team to focus on delivering superior guest experiences.

Shangri-La Hotels and Resorts

Dharmendra Sharma

Director of Sales and Marketing