Case Study: Saratoga Convention and Tourism Bureau achieves 15% increase in leads and 138% increase in unique organizations with Cvent

Saratoga Convention and Tourism Bureau - Customer Case Study

Saratoga Convention & Tourism Bureau promotes Saratoga — known for its race course, mineral springs, dining and shopping — as a meetings destination. As a smaller destination, the bureau needed to cast a wider net to increase exposure and attract more group business.

They partnered with Cvent to advertise to 67,000+ meeting planners in the Cvent Supplier Network and upgraded to a two‑diamond listing. The effort produced a 15% increase in leads, a 138% increase in unique organizations, and helped showcase Saratoga’s 155,000 sq. ft. of group meeting space.

Saratoga Convention and Tourism Bureau

Todd Garofano

President