Case Study: San Jose Convention and Visitors Bureau boosts group bookings and revenue with Cvent Passkey

San Jose Convention and Visitors Bureau - Customer Case Study

San Jose Convention and Visitors Bureau, led in housing sales by Karla Gutierrez, faced the recurring challenge of securing enough rooms on peak and shoulder nights while coordinating multiple hotels and contacts for meetings and citywide events. Juggling several groups at once made it hard to maintain group rates and provide a seamless booking experience for planners and clients.

The bureau implemented Passkey, giving each event a single booking site and the ability to manage overflow blocks, monitor pick‑ups and sub‑blocks, and pull daily reports, rooming lists, and customizable reports from one system. The result: faster, more efficient group management (Karla has managed up to 15 hotels at once), preserved rate integrity, higher revenue for the CVB and hotel partners, and happier clients and planners.

San Jose Convention and Visitors Bureau

Karla Gutierrez

Manager