Case Study: Allegis Group achieves executive financial visibility and proves event ROI with Cvent

Proving the Financial Value of Events to Exceed Executive Expectations

Allegis Group, an international staffing and services company with eight operating companies, relied on a meetings team that reports directly to presidents and CFOs to demonstrate the financial value of events. The team struggled to capture and report total meeting spend across the organization, frequently digging through Excel files and unable to show spend by operating company, year, or other financial lenses—making it hard to prove budgetary compliance and event ROI.

By adopting Cvent’s Event Management and Budget Module and building a Meetings Dashboard, the team captured budgets for 732 events and built 300+ registration sites, achieving 100% accuracy in the SMM process and saving substantial time. Integration with Concur streamlined travel booking, the dashboard uncovered a $70,000 error, and the team gained regular executive visibility—becoming a financial lynchpin for budgetary reporting and stakeholder presentations.

Allegis Group

Melissa McGowen

Meeting Planner