Case Study: Professional Media Group achieves 280% event growth and scalable, streamlined event management with Cvent

Professional Media Group - Customer Case Study

Professional Media Group (PMG) is a trade media company serving K–12 and higher education that wanted to grow its events business—anchored by the annual UBTech conference and regional Superintendent Summits—but struggled with an outsourced events solution that made registration, payments and platform changes slow and error-prone. PMG needed control and the ability to launch and manage event sites quickly and efficiently.

PMG implemented Cvent’s Event Management, Supplier Network and CrowdCompass mobile app to centralize registration, payments, venue sourcing and onsite engagement. The results: a 280% increase in events, 32 Superintendent Summits within five years, elimination of printed program guides, faster venue RFPs and a repeatable, scalable process that supports a 1,000‑attendee conference with a 20‑person onsite team while saving time and costs.

Professional Media Group

Stephanie Martinez

COO