Case Study: Advanced Micro Devices achieves 3x ROI and 165% attendance growth with Cvent event technology

Powering the sales pipeline at AMD with Cvent event technology

Advanced Micro Devices (AMD), following its acquisition of Xilinx, needed to protect a critical part of its sales cycle when the pandemic forced in-person events to cancel. Katie Moon, Senior Manager of Corporate Events, had just ten weeks to pivot flagship conference Xilinx Adapt and other programs to virtual while maintaining data security and a single source of truth for event metrics.

AMD expanded its partnership with Cvent—adopting the Attendee Hub, integrated professional services, and MarTech integrations (Marketo, Salesforce, Tableau)—to deliver 100+ pre‑recorded sessions, networking and engagement features, and end‑to‑end project management. The virtual strategy powered strong business impact: 3x ROI, a 165% increase in attendance, and 6x cost savings, while accelerating lead capture and visibility for AMD’s sales pipeline.

Advanced Micro Devices

Katie Moon

Senior Manager