Case Study: OpenThinking achieves 40% cost savings and 60% reduction in planning time with Cvent

OpenThinking - Customer Case Study

OpenThinking is a leading Middle East training organisation offering courses in fraud examination, internal auditing and risk management. The team relied on basic online forms and multiple spreadsheets, which created hours of manual work, prevented real‑time delegate updates and limited them to just 1–2 large events a year.

In 2012 they adopted Cvent Event Management and the Cvent Supplier Network to automate registration, website creation, emails and reporting and to source venues quickly. The platform enabled real‑time attendee updates, faster venue proposals and higher conversion rates—reducing planning time by 60%, cutting event management costs by 40%, lowering manual registrations from ~20% to under 5%, and allowing them to run four large annual events while improving ROI.

OpenThinking

Iyad Mourtada

Managing Director