Case Study: Beurs van Berlage achieves 232% increase in RFPs and boosted visibility with Cvent

One of Amsterdam's premier conference centres leverages Cvent's platform to drastically boost visibility and create a smooth customer experience

Beurs van Berlage is a historic Amsterdam conference centre with over 16,000 m² of event space that struggled with limited online visibility and an underdeveloped international presence. After the pandemic, a rapid rebound in demand and many short‑lead‑time RFPs left a lean sales team swamped and risking missed opportunities.

By adopting Cvent’s Supplier Network, CSN advertising and Smart Custom Proposals, the venue boosted global visibility, showcased credentials (like Green Globe certification) and sped up personalized responses. Results included a 232% year‑over‑year increase in RFPs (234% increase in RFP value), a 93% rise in new planner organizations, a 90% response rate and 77.8% of proposals sent within 24 hours, producing more targeted leads and stronger client trust.