Case Study: Omni Nashville achieves a 35% increase in awarded RFPs and a 121% increase in awarded RFP value with Cvent

Omni Nashville - Customer Case Study

Omni Nashville is a Music City–themed hotel that differentiates itself through local character and a people-first service culture aimed at creating memorable guest experiences. The team faced the common hospitality challenge of converting group leads into confirmed business and modernizing lead management processes to make the most of limited availability and competitive RFPs.

Their solution combined disciplined, daily cross-functional reviews of every lead, rapid response as a priority, and strategic use of the Cvent platform to uncover alternatives and manage opportunities, plus transformative site visits that build relationships. The approach drove strong outcomes: a 35% increase in awarded RFPs and a 121% increase in awarded RFP value, reaching $120M.

Omni Nashville

Tod Roadarmel

Area Director of Sales and Marketing