Case Study: Northwest Food Processors Association boosts attendance and saves $42,000 in labor with Cvent

Northwest Food Processors Association - Customer Case Study

The Northwest Food Processors Association (NWFPA) is a regional trade group representing food and beverage manufacturers in Oregon, Washington and Idaho; its five major events and dozens of seminars drive education, policy work and roughly half of the organization’s operating budget. After years of paper-based registration and a failed mobile app that undermined professionalism, NWFPA needed a reliable, cloud-based event platform to streamline operations and protect event-generated revenue.

NWFPA implemented a full Cvent solution—event management, eMarketing, CrowdCompass mobile app, OnArrival360 and other onsite tools—launching an event site in 30 days and improving engagement and efficiency. Results included a 37% increase in pre-registration, a 22% boost in attendance/registrations, $42,000 in labor savings for the annual expo, 15–20 hours saved weekly on registration maintenance, 26,000+ in-app ad impressions and faster onsite payments, all while delivering a more professional attendee experience.

Northwest Food Processors Association

Sarah Emerson

Events Manager