Case Study: Mövenpick Hotel Amsterdam City Centre achieves higher RFP wins and revenue growth with Cvent

MÖvenpick - Customer Case Study

Mövenpick Hotel Amsterdam City Centre and ijVENUES struggled to attract new meeting planners and fill their venue consistently, despite offering strong facilities. They also lacked the data and reporting needed to build a more structured sales strategy, and wanted to improve occupancy, especially with Cvent’s platform supporting their meetings and events marketing efforts.

Cvent implemented a premium marketing package with a custom proposal option and robust profiling tools so Mövenpick could showcase amenities, receive direct inquiries, and better analyze market trends. The results included a 63% year-on-year increase in awarded RFPs, a 132% increase in awarded business value, a 211% increase in awarded room nights, and 10x revenue growth in 2016, helping Mövenpick attract larger events and more new planners.

Movenpick

Viona Terleth

Director of Sales & Marketing