Case Study: Motivations, Inc. achieves $200,000 annual cost savings and full event automation with Cvent

Motivations, Inc. - Customer Case Study

Motivations, Inc., a South Carolina family‑run provider of continuing education for healthcare professionals founded in 1999, faced a crisis after the 2011 economic downturn and healthcare budget cuts. Overhead and manual processes became unsustainable, forcing the Bostons to lay off most staff and rethink how to keep the business alive.

By fully leveraging Cvent’s Event Management, eMarketing and Web Survey (Inquisium) tools, they moved trainings online, automated registrations, targeted marketing, and delivered integrated post‑course competency tests and certificates. The changes eliminated high rent and manual busywork, saving about $200,000 in the first year and transforming Motivations into a lean, automated, and financially healthier business.

Motivations, Inc.

Jane Boston

President