Case Study: Morningstar achieves 123% increase in attributed revenue and 1,868 MQLs with Cvent's event technology

Morningstar - Customer Case Study

Morningstar, Inc., a global provider of independent investment research, runs hundreds of annual events with more than 13,000 registrants across eight countries. The decentralized events program relied on a homegrown system that couldn’t scale internationally or capture the data needed to measure impact, making it difficult to centralize operations, demonstrate ROI, or show how events contributed to pipeline and revenue.

Morningstar implemented Cvent’s event tech stack—Event Management, OnArrival, CrowdCompass, LeadCapture, Appointments and RFID—automating check-in, going paperless, and adding mobile and AR experiences. The changes saved 30+ hours per event, drove a 500% jump in tech adoption, generated 1,868 MQLs, produced a 123% increase in attributed revenue and a 12% rise in total global event profit, and delivered stronger tracking and reporting that converted the events team into strategic business partners.

Morningstar

Leslie Marshall

Director of Events