Case Study: Mary O'Connor & Company achieves a seamless 4‑day, 400‑session virtual event engaging 1,400 attendees with Cvent's Virtual Attendee Hub

Mary O'Connor & Company - Customer Case Study

Mary O’Connor & Company (MOC&CO), a premier meetings and events planning agency, was tasked with converting a three‑and‑a‑half day in‑person retail store manager meeting into a virtual event. The client needed an all‑in‑one platform to register and engage 1,400 global attendees across multiple time zones, deliver 400 sessions over four days (plenary, regional breakouts, awards and celebration), and address device and connectivity challenges for frontline staff.

MOC&CO partnered with Cvent’s Event Management and Virtual Attendee Hub plus Cvent Virtual Event 360 professional services—assigning a dedicated project manager, speaker training, and day‑of support—to deliver simu‑live, on‑demand and live collaborative sessions with single‑sign‑on security, integrated registration, real‑time reporting, and active technical facilitators across hundreds of breakouts. The result was a seamless, fully branded experience that engaged 1,400 attendees, produced actionable engagement scores and custom analytics, and met the client’s business objectives.