Case Study: InterContinental Vienna achieves 261% more RFPs and streamlined event operations with Cvent

Leveraging Cvent to drive business, streamline workflows, and create an outstanding client experience

InterContinental Vienna, a 458‑room luxury hotel with Vienna’s largest pillar‑free daylit ballroom, needed to boost visibility and simplify operations amid post‑pandemic staff shortages, rising costs and intense competition. Manual rooming‑list work and a smaller team were slowing responses to event planners and limiting the hotel’s ability to capture new business.

By adopting Cvent—investing in a four‑diamond CSN listing and marketing add‑ons, using CSN Business Intelligence, and implementing Cvent Passkey—the hotel automated room‑block management, targeted more planners and sped up responses. Results in 2022 included a 261% increase in RFPs received, 50% more awarded RFPs, a 12% gain to 51% city market share, a 100% response rate with an average 6 hr 14 min response time, and more than 4,000 reservations (approximately $2.5M) managed through Passkey.