Case Study: Lansdowne Resort boosts upsell revenue 83% and reclaims staff time with Cvent Passkey (Cvent)

Lansdowne Resort - Customer Case Study

Lansdowne Resort and Spa, a 476-acre property near Virginia wine country and Dulles Airport, hosts leisure guests and group events but faced major operational bottlenecks. Its old reservation system forced staff into time-consuming manual room lists, limited booking templates and branding, and slowed group onboarding—hindering service, customization and productivity for planners and the sales team.

By adopting Cvent Passkey and using features like the Room List Manager, customized booking URLs and automated group emails/dashboards, Lansdowne drastically sped up processes, reduced errors and ensured PCI compliance. Implementation was quick, staff time was freed for higher-value work, guest satisfaction improved, and the resort saw strong commercial gains: 83% increase in upsell revenue, 79% more revenue from add-ons and an 81% rise in events using the campaigns feature.

Lansdowne Resort

Riza Mina

Group Rooms Coordinator