Case Study: Keller and Heckman achieves streamlined registrations and record attendance with Cvent Event Management

Keller and Heckman - Customer Case Study

Keller and Heckman LLP, a global regulatory law firm founded in 1962, relied on roughly 10 seminars a year (about 350 attendees) as a core lead-generation and client-retention strategy. A small events team (two full‑time and one part‑time staff) handled all communications and registration manually, spending as much as 40% of peak season on registrations, lacking credit‑card payment capability, and needing a more professional, globally consistent brand presence to grow attendance.

The firm adopted Cvent Event Management to deliver branded event websites, automated registration and payment (including credit cards and refunds), housing/travel details, targeted email campaigns, and a viral “forward to a colleague” feature. The solution halved registration management time, improved reporting and budgeting, reduced repetitive inquiries, and drove record‑high seminar attendance while enabling expanded international reach.

Keller and Heckman

Caryn Wick

Marketing Specialist