Case Study: JW Marriott Guanacaste Resort & Spa achieves $1,247,534 in incremental revenue with Cvent Passkey

JW Marriott Guanacaste Resort & Spa - Customer Case Study

JW Marriott Austin is a large, centrally located hotel that specializes in hosting groups and conferences in the heart of Austin. Their challenge was consistently winning and growing group business by understanding planner needs, managing date/pattern flexibility, and delivering reliable on-site experiences in a competitive, high-demand market.

They addressed this by combining disciplined pattern and lead management, a focus on executing the basics plus unique Austin experiences, and heavy use of technology—most notably Cvent Passkey—to streamline room blocks and offer add‑ons at booking. The approach boosted planner satisfaction, increased conversions, and generated $1,247,534 in incremental revenue through Passkey, helping earn the property Cvent Top Meeting Hotel recognition.

JW Marriott Guanacaste Resort & Spa

Matthew Inabinett

Director of Sales and Marketing