Case Study: JW Marriott Guanacaste Resort & Spa achieves 71% increase in RFP value and faster RFP responses with Cvent

JW Marriott Guanacaste Resort & Spa - Customer Case Study

JW Marriott Guanacaste Resort and Spa in Costa Rica sought to grow its group business amid rising competition and limited access to meeting planners, especially in the U.S. The sales and marketing teams needed a clearer way to position Costa Rica as a meetings destination, reach qualified planners, and differentiate the resort against nearby venues.

They adopted Cvent’s hotelier tools and Group Marketing Solutions, certified staff on the platform, refreshed their online profile, and used events and targeted collateral to boost visibility. The result: faster, more complete RFP responses (about five hours saved per RFP), a 71% year‑over‑year increase in total RFP value, a nearly threefold rise in average awarded value, and a 24% increase in unique planner organizations.

JW Marriott Guanacaste Resort & Spa

Andrea Segura

Group Sales Manager