Case Study: Terranea Resort achieves 100% RFP response rate and 81% increase in awarded RFPs with Cvent

Internal efficiencies lead to better relationships and increased bookings

Terranea Resort is a 560-room luxury Pacific Coast property with 60,000 sq. ft. of meeting space across 58 rooms. After a major renovation and amid pandemic-era staffing cuts, the small events team faced faster lead times (often under 90 days) and planners’ increased demand for detailed, up-to-date information about renovated indoor and outdoor venues.

Terranea addressed this by optimizing its Cvent Supplier Network profile—interactive floorplans, 50+ photos, amenities, and tools like Productivity Tools, Event Diagramming, and Passkey—so planners receive complete, qualified proposals and the sales team can respond quickly. The result: a 100% RFP response rate, 80% more RFPs in 2022 vs. 2021, 87% higher RFP value, 36% more RFPs from new planner organizations, and an 81% increase in awarded RFPs (92% increase in awarded value), with roughly 75% of leads coming through Cvent.

Terranea Resort

Agnelo Fernandes

Chief Strategy Officer