Case Study: InterContinental Berlin achieves $200,000 in upsell revenue and 20% more RFPs with Cvent Passkey

InterContinental Berlin - Customer Case Study

InterContinental Berlin, a 550-room hotel with 46 meeting spaces and a 60-year reputation for hosting meetings and events, struggled with growing manual workload and inefficiency around room-block management. During busy seasons they faced a flood of calls and emails for bookings, limited visibility among planners in a highly competitive Berlin market, and difficulty maximizing group volume, occupancy and ADR.

They tested and then fully implemented Cvent Passkey and Group Marketing Solutions to automate room-block management and boost visibility on the Cvent Supplier Network. Within 12 months they generated about $200,000 in upsell revenue, increased RFPs through CSN by 20% and reached 3% more unique planner organizations, while reclaiming roughly one full workday per week and doubling their team’s effective capacity with improved reporting and account support.

InterContinental Berlin

Maria Hoffmeister

Area Director of Sales and Marketing