Case Study: Atrium Hospitality achieves 105% YoY RFP growth, 98% response rate and higher award rates with Cvent

Innovative management reimagines the meeting and event industry with technology and education at the forefront

Atrium Hospitality, which manages 84 hotels across 29 states and more than three million square feet of meeting space, made innovation a core value to differentiate its meetings and events business. Faced with disjointed communication, busy understaffed hotels, and slow adoption of new systems, leadership needed a way to train front‑line teams so technology investments would translate into better planner experiences and faster, more consistent responses.

Cvent delivered tailored, live training and certifications—including Cvent Event Diagramming—and deployed Productivity Tools for RFP visibility, while Atrium reorganized sales operations to improve collaboration. The result: widespread certification and adoption, more than 10,500 diagrams created, a 105% year‑over‑year increase in RFPs received, a 63% rise in RFP value, a combined response rate near 98% and a 14% award rate, driving a 30% increase in awarded RFP value.

Atrium Hospitality

Gissell Moronta

Senior VP of Sales and Marketing